Case Studies

  • Infographic showing a company's $1,800 investment turning into over $21,000 with a 17.9% open rate, featuring a smiling woman in business attire.
  • Promotional infographic showcasing digital marketing results for Bad-Adz Digital, highlighting 5,988 clicks to a car dealership's landing page with a photo of a woman and a man looking at a tablet.
  • Infographic showing 7,574 new prospects gained during campaign, credited to Bad-Adz Digital, with a woman smiling and using a tablet in the bottom right corner, and the Bad-Adz Digital logo in the bottom left.

Automotive Industry Success

The Client: A regional car dealership looking to boost sales of its new and used inventory and drive trade-in service leads.

The Challenge: The dealership was using broad, untargeted advertising that was expensive and failed to reach consumers who were actually in the market for a vehicle, resulting in a low return on investment (ROI). They needed a strategy that could cut through the noise and connect directly with high-intent buyers.

The bad-adz Digital Solution:

We designed a two-phase, hyper-targeted campaign built on a foundation of data and a multi-channel deployment strategy:

  1. Precision Email Targeting: We built a custom audience of 188,587 consumers located around the dealership who were actively identified as intending to purchase a new or used automobile.

  2. Multi-Wave Email Deployment: We deployed the first email to the entire target audience. Ten days later, we sent a second, highly engaged email to the 30,000 customers who opened the first message, maximizing contact with the warmest leads.

  3. Cross-Platform Retargeting: To ensure maximum impact in the final weeks, we used a multi-channel approach, deploying Hashed Emails for Facebook Retargeting. This strategic combination kept the dealership top-of-mind across their digital and physical presence.

Stop guessing. Start growing. bad-adz Digital delivers targeted campaigns that drive real sales, whether you're selling groceries, G-Wagons or solar panels.

High-Value Home Services

Lighting Up the Solar Market with Bilingual Precision

The Client: A leading regional solar company promoting high-value home energy packages.

The Challenge: The client needed to efficiently reach a very specific, high-intent, and affluent demographic to ensure their significant investment in solar packages was marketed to qualified buyers. They also needed to seamlessly reach both English and Spanish-speaking communities within their service area.

The bad-adz Digital Solution:

We leveraged advanced data filtering to build a high-quality, targeted audience, then executed a precision-based, multi-channel campaign:

  1. Hyper-Qualified Audience Building: We precisely filtered their geographic area to include only homeowners with an annual household income of over $70k and a home value of over $300k. This resulted in a hyper-qualified audience of 50,000 potential customers.

  2. Bilingual Multi-Wave Deployment: We executed a total of four emails (one initial drop and one re-drop to viewers for both English and Spanish audiences), ensuring the message was delivered clearly in the customer's native language.

  3. Cross-Channel Retargeting: To maximize conversion from the already-qualified audience, we used Hashed Emails for Facebook Retargeting, keeping the solar offer top-of-mind across their social platforms.