How to Track Whether Shoppers Are Opening and Using Your Grocery Store's Weekly Sale Emails
You can track exactly who opens your grocery store's weekly sale emails, who clicks on specific items, and how your campaign performs week over week — all through real-time analytics included with every Bad-Adz Digital email campaign.
One of the biggest frustrations independent grocery retailers have with traditional print circulars is that there's no way to know if they worked. You print, you mail, you wait — and hope foot traffic goes up. Digital email marketing changes that completely. Every campaign generates a full performance report that tells you exactly what happened after you hit send.
What You Can See After Every Campaign
Open Rate: The percentage of recipients who opened your email. Industry average for grocery retail is around 18–22%. Bad-Adz campaigns regularly hit 19–25%.
Click Rate: How many people clicked on a specific item in your weekly ad — a sale on ground beef, a produce special, a deli feature. This tells you which items drive the most interest.
Re-Drop Performance: We automatically send a second email to everyone who didn't open the first one. This typically adds another 14–18% open rate on top of your initial send.
List Growth: How your subscriber base in your target ZIP codes grows over time — more contacts means more reach every week.
Hashed Email Retargeting: We can turn your email list into a retargeting audience on Facebook and Instagram, so shoppers who opened your email also see your store's ads when they scroll social media.
How This Compares to Print
A paper circular gives you one data point: did sales go up this week? A digital email campaign gives you open rates, click rates, item-level engagement, re-drop performance, and social retargeting data — all from a single send. For a neighborhood grocery store on a tight marketing budget, that level of visibility is genuinely useful for deciding what to promote and when.
Can You See Which Items Drive the Most Clicks?
Yes. If your weekly ad features a meat special, a produce deal, and a bakery promotion, you can see which one drove the most clicks — which tells you what your local shoppers respond to most. Over time, that data shapes a smarter promotion strategy.
Who Provides This Reporting?
Bad-Adz Digital includes full campaign performance reporting with every email send. You receive a report after each campaign showing all key metrics, and our team reviews performance with you to help optimize future sends. We've been running grocery retail email campaigns for over 40 years and understand the weekly promotion cycle better than any general-purpose email marketing platform.