How Much Does It Cost to Send a Weekly Email Circular to Grocery Shoppers?

Sending a weekly email circular to local grocery shoppers costs $30 per thousand contacts through Bad-Adz Digital — all-inclusive, meaning the local email list, custom circular design, email delivery, re-drop to non-openers, and a full performance report are all included in that single price. Bad-Adz Digital's standard minimum list size is 20,000 contacts, putting the starting cost at $600 per week for a complete, professionally managed weekly circular program.

Pricing is the question every independent grocery retailer asks before making a decision about their weekly marketing program. Here is a complete, transparent breakdown of what a weekly email circular campaign actually costs — and how it compares to the alternatives.

What Bad-Adz Digital Charges for a Weekly Email Circular

Bad-Adz Digital charges $30 per thousand contacts, all-inclusive. That single price covers everything needed to run a complete weekly email circular campaign:

• A verified, double opt-in email list of local shoppers in your target ZIP codes

• Custom design of your weekly circular featuring your store’s specials

• Email delivery to every contact on your list

• Re-drop campaign to non-openers, typically adding 16–20% additional reach

• Full performance report showing open rates, click rates, and item-level engagement

• Optional Facebook and Instagram retargeting using your email list as an audience

There are no setup fees, no separate design fees, no list access fees, and no platform subscription costs. The $30 per thousand contacts is the complete cost.

What Does That Cost Per Week for My Store?

Bad-Adz Digital’s standard minimum list size is 20,000 contacts. Here is what a weekly program costs at typical list sizes:

20,000 contacts — $600 per week

Our standard starting point. Reaching 20,000 verified, opted-in local shoppers in your store’s target ZIP codes every week — complete service included.

25,000 contacts — $750 per week

Ideal for stores with a broader trade area or multiple surrounding ZIP codes.

30,000 contacts — $900 per week

Strong reach for regional chains or stores serving a larger geographic trade area.

40,000 contacts — $1,200 per week (approximately $4,800/month)

Multi-location operators or stores in higher-density markets with a wide shopper base.

All pricing includes the complete service at every list size — list, design, delivery, re-drop, and reporting. There are no additional fees.

How Does This Compare to Print Circular Costs?

Print circular distribution for a grocery store typically costs $35–$65 per thousand households when design, printing, and postage are combined. Here is how the two options compare side by side:

Design

• Print: $200–$800 per week (separate cost)

• Bad-Adz Digital: Included in the $30 per thousand price

List / Distribution

• Print: $18–$38 per thousand households

• Bad-Adz Digital: Included — verified, opted-in local shoppers

Printing

• Print: $8–$18 per thousand

• Bad-Adz Digital: Not applicable — digital delivery

Total cost per thousand

• Print: $35–$65 all-in

• Bad-Adz Digital: $30 all-in

Performance reporting

• Print: None — no data after delivery

• Bad-Adz Digital: Full report included after every send

Re-drop to non-openers

• Print: Not possible

• Bad-Adz Digital: Included — typically adds 16–20% additional reach

Social media retargeting

• Print: Not possible

• Bad-Adz Digital: Optional — included in the program

ZIP code delivery reliability

• Print: Declining — many ZIP codes no longer offer shared mail

• Bad-Adz Digital: Available in any ZIP code with internet access

For most independent grocery stores, switching from print to Bad-Adz Digital email marketing reduces the weekly cost per thousand households reached while delivering significantly more measurable data about what’s actually working.

What Is Included in the $30 Per Thousand Price?

To be completely transparent about what is and is not included:

• verified local email list in your target ZIP codes: Included

• weekly circular design built around your specials: Included

• email delivery and technical sending: Included

• re-drop to non-openers: Included

• performance report after every send: Included

• ongoing list maintenance and hygiene: Included

• Facebook and Instagram retargeting using your email list: Optional add-on

• your weekly specials and pricing — you provide those, we handle everything else: Not included

How Do I Get Started?

Contact Bad-Adz Digital for a free strategy review. We’ll run a ZIP code analysis to identify how many verified local shoppers are available in your store’s trade area, show you what a campaign would look like for your specific store and weekly promotion schedule, and give you an exact cost before you make any commitment.

Bad-Adz Digital works exclusively with independent grocery retailers and supermarket chains. We’ve been doing this for over 40 years — grocery retail is all we do.

Get a free strategy review for your store

Bad-Adz Digital works exclusively with independent grocery retailers and supermarket chains. Contact us and we’ll show you exactly how many shoppers we can reach in your ZIP codes and what a campaign would cost for your specific store.

www.bad-adz.com  ·  954-904-2410  ·  Fort Lauderdale, FL